Research Shows Fair Trade Label Increases Sales (Environmental News Network)

April 26, 2011 -- A new study reported by Fair Trade USA and conducted by
researchers from MIT, Harvard and LSE shows that the prominent appearance of
the "Fair Trade Certified" label on coffee packaging can potentially increase
sales by up to 13%. The researchers conducted a 6 month study in partnership
with a large national retailer to examine the purchasing behavior of U.S.
consumers in 26 different stores.

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